مدرسة فوغ الصيفية: أعمال الموضة

يتمحور كل أسبوع حول موضوع رئيسي يتعلق بعالم الموضة والأعمال. وسيتم تقديم التعلم من خلال مجموعة من المحاضرات والندوات وورش العمل العملية التي يقودها الأكاديميون والمتخصصون في الصناعة. وسوف يستمع الطلاب إلى خبراء الصناعة الذين يعملون في Vogue College of Fashion ، بالإضافة إلى رواد الأعمال في مجال الموضة وأصحاب الأعمال. وكجزء من الدورة، سيتضمن مشروع الفريق تصور وتقديم فكرة عمل مناسبة لأحد قطاعات أو أعمال Vogue College of Fashion ، والتي سيتم تقديمها في نهاية الدورة إلى خبراء الصناعة.

London provides the backdrop to this four-week course, with visits to galleries and exhibitions as well as the Vogue House experience. Each week students will also have the opportunity to attend our VOGUE Education Presents industry expert event series attended by all of our other students.

Week 1: Introduction & Context of Fashion

During the first week, we will induct students to the College and introduce the course content and team project that will be completed during the course. Other key topics include:

• Introduction to the world of fashion & fashion business
• عالم Vogue College of Fashion وألقابها وقنوات عملها
• The fashion system
• Key Skills for Business & entrepreneurship

Week 2: Marketing Strategies for Fashion Brands & Businesses

This week provides an overall insight into the key practices of marketing, branding and promotion functions within the fashion industry, considering how they interconnect with business direction and strategy. Students will consider the key influences on fashion and identify wider macro-environmental trends that shape the industry.

Other key topics include:

• Business & marketing research & trend analysis
• Understanding customers – knowing your target audience
• Developing a business concept
• Creating concept boards

Week 3: The Future of Fashion Brands & Businesses

During week 3, the focus is on learning about the future of fashion and considering how new businesses are, or could, disrupt the system. During this week, students will work to develop final pitches and work on creating a pitch video. Other key topics include:

• Digital strategies for fashion business
• Fashion & the metaverse
• Fashion, circularity & new business models
• Crowdfunding campaigns

Week 4: Fashion Business & Disruption

The final week will focus on completing and presenting the team course assignment Other key topics include:

• Career opportunities in the fashion industry
• Entrepreneurship / running a fashion business
• Fashion networking

This is an intensive study programme with classes and activities Monday to Thursday, from 10 am to 5 pm. Any activities taking place beyond this time are optional. Students will receive a full course timetable on the first day of the course.

محاضرات يلقيها أكاديميون متخصصون في مجال الموضة وخبراء الصناعة وموظفو Vogue College of Fashion .

Independent and group work to complete the assessed elements of the course will take place on the first three Fridays, with project submission and assessed presentations taking place on the final day of the course. On the final Friday, there will be an end-of-course celebration.

There are no specific books to buy for the course. Students will have access to the College reference library and recommendations for further reading will be made throughout the course.

سيدرس الطلاب هذه الدورة مع مؤسسة تعليمية متخصصة في مجال الأزياء في المملكة المتحدة، تعمل انطلاقًا من قطاع الأزياء. توفر هذه البيئة الاستثنائية منظورًا فريدًا لتعلم كيفية تأسيس الأعمال التجارية وكيفية عمل قطاعي الأزياء والإبداع، بالإضافة إلى إتاحة الفرصة لهم للتواصل مع عدد كبير من الخبراء المتميزين.

مع المتحدثين الضيوف الأسبوعيين من مجموعة واسعة من المهن في قطاعي الموضة والإبداع، سيتعلم الطلاب مباشرة من الأفضل في الصناعة.